ConvertKit is the best email marketing tool I’ve used, and great for bloggers. If you’re just starting out, you’ll get plenty of mileage from the free version. But if you want to automate your email marketing workflow (and you should), then the
ConvertKit Review: Introduction
In today’s review, I’m going to walk you through the key features, pros and cons of ConvertKit.
It’s the email marketing software that I both use myself and recommend to all my blogging clients.
I’ve tried many email marketing tools, but
Despite having built a profitable blog, I’ve always found email marketing challenging.
There’s just so much to get to grips with, like sequences, broadcasts, segments, and tricky tech – to name but a few.
What’s more, I’ve gone through my fair share of email marketing tools. They all felt clunky and complicated, until I discovered
So this is my
Not only is
What exactly is
ConvertKit is an email marketing tool that helps bloggers and online creators grow their audience and make money from their content.
It was created by Nathan Barry, an online entrepreneur and author who recognized the need for a more creator-focused email marketing solution.
It’s made a huge difference in how I handle my email list and my online business.
My personal experience with
ConvertKit played a major role in helping me earn over 180K USD from my blog in 2022.
I took a long time to get started with email marketing, partly due to my struggle with finding the right tools. I’ve tried GetResponse, Mailerlite and Mailchimp – but I couldn’t get traction on building my list with any of them.
I felt like a failure. Everyone was saying how important email marketing was, but I couldn’t even build my list.
Then I discovered
That’s what compelled me to write this
ConvertKit has tons of features specifically tailored for bloggers and online business owners. Importantly, it manages to present all of those in an intuitive and easy to use dashboard.
In particular, the automations feature has been a total game changer – it saves me so much time every day. I can focus on other aspects of my business while my email marketing runs in the background.
The smart tagging and segmentation feature is a powerful way to ensure your messages are highly targeted and relevant to your audience.
And in marketing– especially as a solopreneur – “just getting started” is one of the biggest keys to success.
- Create landing pages and forms to easily capture leads
- Offer multiple lead magnets to a single list for easy segmentation based on interests
- Organize subscribers using tags for easy segmentation based on specific criteria
- Use link triggers to automatically send targeted messages based on subscriber actions
- Use smart automation features to set up automated email sequences for lead nurturing and conversion
How easy is
ConvertKit to use?
Compared to other email providers I’ve tried in the past,
I can easily create and customize forms and landing pages that match my brand. Once I’ve got my forms set up, I can add them to my blog with just a couple of clicks, with either the
ConvertKit’s tagging feature is also a game-changer for me. It allows me to easily segment my audience based on specific criteria and send them targeted messages. The automation feature is also a plus – it’s straightforward and easy to use. I can set up automated sequences with just a few clicks, made it even easier with the visual automation feature.
I often create automation workflows that follow up with my subscribers, welcome them to my list or even send them a specific sequence of emails based on the lead magnet they subscribed for. It also allows me to trigger a specific automation workflow based on the link clicked in my email.
ConvertKit integration with WordPress
If you’re blogging on WordPress, I’ve got good news for you. There are two easy ways to integrate
The first is by installing the
Alternatively, you can add
So far, I’ve had a pretty good experience with the
On several occasions, the customer support agent sent me links to articles that weren’t helpful for my query. I solved this by closing the chat, and trying again with another agent.
ConvertKit falls short
No tool is perfect, and that includes
If you’re using the free version, you won’t have access to any of the automation features, including visual automations or sequences. These features are what makes
In fairness, this hasn’t been an issue for me as I write all my emails in simple text, without using elaborate designs.
Overall (and after trying three other competing email marketing tools) I’ve decided the pros of
ConvertKit pricing plans
- Up to 1,000 subscribers
- No access to visual automations or sequences
- Unlimited landing pages
- Unlimited forms
- Unlimited broadcasts
- Audience tagging and segmentation
- Sell digital products & subscriptions
- Community support
Creator Plan (from $25/month, for up to 1,000 subscribers)
Everything in the free plan plus:
- Live chat & email support
- Free migration from another tool
- Automated email sequences
- Visual automation builders
- Third-party integrations
Creator Pro Plan
Everything in Creator Plan, plus:
- Advanced reporting
- Facebook custom audiences
- Subscriber scoring
- Newsletter referral system
- Change a URL after sending
I recommend you get started with the free plan, then consider upgrading to the Creator Plan once your email list gains traction.
Check out my deep dive into ConvertKit pricing.
The visual automations and sequences are worth paying for, because they’ll play a key role in putting your business on autopilot.
Next up, let’s take a look at some specific ways I use
ConvertKit Helped Me Earn Over 180K USD With My Blog
#1. Managing my email lists for two websites
I’m currently running two different websites, so I need two separate email lists.
ConvertKit offers the option to segment your subscribers within a single list, meaning you don’t need to set up another account or purchase another plan if you have a different website. This is a good cost-effective option, especially if you have less than 1,000 subscribers across both websites.
But eventually, I decided to get a separate plan for each of my websites. The smaller site (this one) runs on
#2. Sending my weekly newsletters
Every week, I fire up
ConvertKit offers a number of email templates, but I prefer to write my newsletters in plain text, using headers and bulleted lists to break things up. To me, this makes the email feel more authentic, as if it’s coming from a friend rather than from a company.
#3. Creating funnels
The concept of email funnels was a mystery to me for a long time.
It was only when I started using
Seeing the different stages of the funnel mapped out visually, made everything fall into place in my brain. Now, I build all my email funnels using the visual automations feature.
#4. Promoting affiliate products
I often promote useful affiliate products to my audience, woven into the informative emails that I send them weekly.
Many of my emails are educational in nature, making them a perfect fit for mentioning affiliate products to help my audience achieve their desired results.
ConvertKit allows me to easily include nice easy-to-read buttons in the text of the emails, where I can add my affiliate links. I’ve also set up a template email which automatically includes my affiliate disclaimer every time.
#5. Promoting my latest blog posts
My favorite way to promote my blog posts is by attracting lots of organic search traffic to them. But it’s always good to promote them through alternative channels too.
That’s why I use
This simple tactic gives me yet another way to maintain regular contact with my audience, even when I don’t have anything specific to sell to them.
#6. Creating landing pages
The easiest way to launch a new product or service is by setting up a simple landing page.
With these, I don’t have to procrastinate over design or choosing the right landing page platform. It’s all there in
#7. Selling digital products on autopilot
ConvertKit has a handy built in feature called
#8. Selling my consulting services
Every edition of my weekly email newsletter includes a section at the bottom of the email, where I invite people to book a consultation session with me. To save time, I’ve got this section set up using
Now, not only am I building two healthy email lists for two different websites – but I’m actually sending them regular emails and seeing returns on my
If you’re just starting out in blogging, you can go a long way with the
The next step up is the Creator plan, which makes sense for those with a large lists or who want to use automations to sell with more ease. I particularly recommend this plan if you’ve already got a digital product that you want to sell on autopilot.
ConvertKit is popular in the blogging space for good reason. While it’s not the cheapest option out there, it’s certainly the one with the most balanced feature set.
Not only that, but it’s an intuitive platform with strong customer support that will help you get over the hump with email marketing.
I hope you found my