About Samantha North

Who is Samantha North?

Samantha North is an entrepreneur and academic who left a career in journalism to launch her first online business in 2020. 

Samantha’s writing and commentary have been featured in Al Jazeera, TEDx MidAtlantic, the Financial Times, Business Insider, CNN, BBC Radio, Daily Telegraph, New Statesman, and Moz.  

In 2020, Samantha founded Digital Emigre, an immigration advisory service focused on second citizenship in Europe, and grew it to 6 figures via organic traffic and partnerships. 

While involved in this business, Samantha learned most of what she now knows about automating processes with AI. That led her to the logical next step – helping other businesses do the same. 

In 2025, Samantha launched Emigre Systems, an AI automation agency with a mission to help B2B service businesses grow and scale using smart AI-led systems. 

Samantha has a PhD in social data science and currently splits her time between London, Lisbon and Madeira.