Author: Samantha

Samantha North is the founder of Emigre Systems, an AI transformation consultancy that helps B2B service businesses streamline operations, scale lead generation, and turn expertise into automated growth systems. With a PhD in social data science from the University of Bath, Samantha combines deep technical insight with over a decade of experience in digital marketing. She has been featured as an expert commentator in the Financial Times, BBC, Business Insider, CNN, and Al Jazeera.