ConvertKit is my favorite email provider – and the one that launched me into email marketing.
I can safely say it’s a great tool, but what about the costs of ConvertKit?
In this guide, I’ll walk you through the various ConvertKit pricing plans for 2023 – so you can decide exactly which ones best fits your business needs.
What is ConvertKit?
ConvertKit is an email marketing platform designed specifically for bloggers, creators, and online business owners.
What sets ConvertKit apart from other email marketing tools is its strong focus on automation and segmentation, which makes it incredibly easy to send targeted messages to specific groups of subscribers.
Plus, the ConvertKit platform is intuitive and easy to use. That’s a huge plus for anyone who doesn’t have a lot of experience with email marketing (it was for me).
Check out my full 2023 ConvertKit review
ConvertKit Pricing Plans In Brief (2023)
ConvertKit offers three pricing plans:
- Creator Pro
The Free plan is just that – totally free. If you’ve got a list of less than 1,000 subscribers, it’s a total no-brainer to get started with the free ConvertKit pricing plan.
On the free plan, you won’t have access to to the automation features. But it’s perfect if you just want to build your list and email them manually.
If you want more, then you’ll need to upgrade to the Creator plan. This is what I currently use for all my blogs.
ConvertKit’s Creator plan starts at $29/month for up to 1,000 subscribers for monthly billing.
You’ll get a 12-month subscription for the price of 10 months if you choose to pay annually. The price increases as your email list grows.
ConvertKit’s Creator plan is perfect for you if you tick any of the following boxes:
- Have more than 1,000 subscribers
- Want to set up automated email sequences and funnels
- Want to access a suite of powerful integrations to hook ConvertKit up with other software
It includes everything from the Free plan, plus nifty automated features (like Visual Automations and Sequences), plus access to integrations with a huge range of digital marketing software products.
The Creator pricing plan is a great all-rounder and will suit most bloggers and solopreneurs.
Creator Pro Plan
The Creator Pro plan starts at $59/month for 1,000 subscribers. It also comes with a money-back guarantee.
It’s perfect for businesses with advanced requirements who want to take their email marketing to the next level. Creator Pro includes all the features from the Free and Creator ConvertKit pricing plans, with the following additions:
- Deliverability reporting
- Subscriber engagement scoring
- Direct integration with Facebook Custom Audiences
- Priority support within 15 minutes
ConvertKit Commerce is the latest addition to the email marketing provider’s product stable.
Similar to Gumroad, Commerce lets creators sell digital products and online services directly to their audience from within the ConvertKit platform.
Access to ConvertKit Commerce is included in all paid plans (Creator and Creator Pro), for no additional upfront charge. You only get charged when you actually make a sale.
From every product you sell using Commerce, ConvertKit takes a processing fee of 3.5% + $0.30. This is fairly competitive when measured against similar providers, especially Gumroad (which recently came under fire for increasing its fees to a whopping 10% of each sale)
ConvertKit bills based on your number of confirmed and active subscribers. They always charge a pro-rated fee, and they charge for the billing period ahead.
For example, when you pay your $29 monthly bill on January 1st, you’re paying for a list of up to 1,000 subscribers from January 1 to January 31.
If you change plans during that period, you’ll see the following on your next bill:
- A refund of the pro-rated amount for any unused time on your existing plan
- A charge for a pro-rated amount for any remaining time on your new plan
Here’s what ConvertKit says will happen when you upgrade your pricing plan:
And here’s what it looks like when you downgrade your plan (for example, if you deleted some subscribers and dropped to a lower pricing tier):
Read more about billing here.
ConvertKit Refund Policy
ConvertKit offers a 30-day refund policy for all plans, including annual plans. But take note, they don’t refund or pro-rate payments made more than 30 days prior to the request.
FAQs: ConvertKit Pricing
How much does ConvertKit cost?
ConvertKit pricing starts as $29/month for up to 1,000 subscribers if you pay monthly. You can also choose to pay annually to get two months for free.
Is ConvertKit free?
Yes, ConvertKit is free for up to 1,000 email list subscribers using its Free plan. For access to advanced features such as automations, you’ll need to upgrade to a paid plan.
How do you pay for ConvertKit?
The usual way to pay for ConvertKit is through a credit or debit card, or via PayPal.
Will I be billed for unsubscribed emails?
No, you won’t be billed for unsubscribed emails. ConvertKit only charges for active subscribers.
Will I be billed if a user subscribes more than once?
No, you won’t be billed for multiple sign ups from the same email address (for example if a user downloads several of your lead magnets).
Can I sell a product on ConvertKit?
Yes, you can now sell digital products directly from ConvertKit, using the new ConvertKit Commerce platform.
ConvertKit has been transformational for my blogging career.
It took me from a handful of subscribers on a dead email list to an active, growing list that generates extra revenue for my business.
To try it for yourself without spending anything, you could always start with the Free plan.
But if you already know you want more advanced features, like automations (which I use all the time), then the Creator pricing plan is what you need.
It normally starts from $29 per month, but you can try it for 14 days free using my link.
Good luck with your email marketing journey!