In this GetLasso review, I’ll walk you through my favorite tool for making affiliate marketing less painful and more profitable – the way it should be.
Affiliate disclaimer: I sometimes link to products and services to help cover the costs of running this blog. There’s no extra cost to you – and I only recommend products that I’ve both used personally and think are awesome. Thanks for your support! ❤️
I first ventured into affiliate marketing in late 2020, as part of a pandemic project.
At first, I found it challenging. One of my major problems was managing the sheer volume of affiliate links on my blog. At first, I kept track of the different programs and affiliate links in a Google Sheet. But it wasn’t the most efficient way to manage everything.
What’s more, creating product displays in my blog posts was a constant hassle. I struggled to find a quick and easy way – yet one that was still attractive looking – to highlight the different features, pricing plans, and pros and cons of the products I wanted to promote.
I was late to the game, admittedly. But Lasso has transformed my affiliate marketing.
It’s given me the confidence to promote my affiliate posts more widely, safe in the knowledge that they look good and are neatly organized – providing an overall better experience for visitors to my blog.
Plus, some of my affiliate commissions have ramped up significantly (see below).
A brief introduction to Lasso
GetLasso, otherwise known simply as ‘Lasso’, is an advanced affiliate marketing plugin for WordPress – built by affiliate marketers for affiliate marketers.
Lasso uses beautiful product displays and clever automation to streamline your affiliate marketing workflow – so you can earn more with your blog.
Top Lasso features include affiliate link management, product display boxes, and the ability to review your existing blog content for additional income opportunities – all in one handy dashboard.
Who should use Lasso?
Lasso would be a great fit for you if you’re using a WordPress site to promote products or services via affiliate commissions.
It’s not a free plug-in, which might not work for you in the beginning – especially if you haven’t started making money from your blog yet.
But if you’re serious about affiliate marketing and/or you’re already having some success, using Lasso will enhance your workflow and take things to the next level.
The All-In-One Affiliate Marketing Plugin for WordPress | Lasso
This is an example of one of Lasso's product boxes.
I really like how clean and elegant it looks on the page.
It's perfect for bloggers who want to display their affiliate links prominently.
Getting started
It’s simple to get started with Lasso. Just choose and pay for your desired pricing plan, then download the plugin as a zip file.
Next, upload it into the Add Plugins section of your WordPress dashboard. You’ll see the Lasso plugin show up in your plugins list. Click ‘Activate’ and you’re good to go.
Once you’ve activated Lasso, you’ll see a new menu appear on the left-hand side of your WordPress dashboard (it has a cactus icon). Click on Dashboard, and you’ll be taken to the main Lasso starting page.
First of all, Lasso invites you to add your affiliate links to its database. Don’t worry if you already use another affiliate management plugin, such as Thirsty Affiliates or Pretty Links. Lasso can easily import all the links from those plugins into its dashboard.
My 5 favorite Lasso features
#1. Easy link management
Lasso easily creates cloaked links to hide those messy strings of characters in most affiliate URLs. This keeps things looking neat and makes sure your links are in line with your website branding.
One of the major downsides of affiliate marketing is the huge number of links you have to deal with. Lasso’s centralized database pulls them all into one place. If you update a link in the database, Lasso will then automatically update it across your entire blog.
#2. Import ALL Amazon SiteStripe links with ONE CLICK
Last year, Amazon announced that it would discontinue the “Image” and “Text+Image” features of its SiteStripe tool. Here’s what changed:
- December 1, 2023: Amazon removed the ability to generate new “Image” and “Text+Image” links via SiteStripe.
- December 31, 2023: All existing SiteStripe image links stopped working, leading to broken links and images on websites using them.
This move caused significant disruption for bloggers and affiliate marketers using those features. Some people had to deal with hundreds or even thousands of broken image links.
But the good news is: Lasso has come to the rescue!
While other tools can manually import your Amazon links, Lasso is the only one that can automatically import thousands of Amazon links without you having to go through and add them one-by-one.
Lasso’s handy SiteStripe integration will save you hours of manual work and hassle. It’s an essential purchase if you’re facing this sticky issue with SiteStripe.
#3. Discover new money-making opportunities on your site
Lasso’s Opportunities feature is my favorite one of all. When you install the Lasso plugin, it reviews your website and cross-references existing links and keywords against its database of over 9,100 affiliate programs.
It then suggests suitable affiliate programs for products and services that you’ve mentioned but haven’t yet monetized, along with the commission rates, number of potential links currently on your website, and an easy signup button.
Below you can see a snapshot of some opportunities it found on my website.
#4. Stunning product display boxes
As you’ve already seen above, Lasso gives you some truly beautiful product display boxes. You get nine different themes, all with that same clean and elegant style. They’re unobtrusive, but at the same time eye-catching. I’d describe it as “they let the product do the talking.”
#5. Powerful click tracking
Another handy Lasso feature is click tracking. You can connect Lasso to your Google Analytics account and let it track the clicks on all your affiliate links. This immediately gives you an accurate picture of your content’s performance, so you can double down on what works and fix what doesn’t.
Pricing plans
Lasso currently offers three different pricing plans: Essential, Advanced, and Enterprise.
Running more than one affiliate website means you’ll be paying $63 per month (billed annually) for the Advanced plan. The Essentials plan is more affordable at $24 per month, but you can only use the tool on one site.
Lasso also offers an Enterprise plan, which you can customize to fit your exact needs. So if you’re running more than three affiliate websites, then Enterprise is the plan for you.
Refund policy
Lasso no longer offers a free trial. But there’s still a 14-day money-back guarantee, so you can try out the tool risk-free. If you change your mind during that period, just drop the Lasso team an email for a full refund.
Pros and cons
Pros
- Created by people who deeply understand affiliate marketing – this shows in the feature set.
- Exceptionally clean and appealing product boxes – that blend with your site and don’t look tacky.
- Well-designed affiliate link management dashboard, where you can pull in and organize links from any affiliate marketing network (yes, even Amazon Associates!)
- The feature for ‘discovering new affiliate opportunities’ on your own site can be lucrative!
Cons
- Expensive, especially for newbies not earning much yet.
- The dashboard feels quite complex at first (especially the section for setting up product boxes), and could benefit from a setup wizard or video walkthrough guide placed front and center.
Lasso FAQs
Does Lasso import Amazon links?
Yes, Lasso can easily import and organize your affiliate links from Amazon Associates.
Does Lasso offer a free trial?
No, Lasso no longer offers a free trial. But there’s a 14-day money back guarantee.
How many affiliate programs does Lasso cover?
Lasso covers an extensive list of 9,100 affiliate programs.
Can I use Lasso to create cloaked links?
Yes, you can use Lasso to create cloaked links. You can also update the link in one place and have it automatically updated everywhere on your website.
Alternatives to Lasso
If Lasso doesn’t feel right for you at the moment, here’s a list of alternative tools you can try:
- ThirstyAffiliates (for link management and cloaking)
- Pretty Links (for link management and cloaking)
- Easy Affiliate Links
- Kadence Start Blogging Blocks (for product boxes only)
Please note that these tools are for WordPress only. Not all include the same feature set as GetLasso. You may need to combine several tools to get the desired results.
Next steps
That’s the end of my review of Lasso, a full-featured affiliate link management plugin for professional affiliate marketers using WordPress.
You can tell when looking at its feature set that it was designed by people working in the affiliate space. It elegantly solves several major pain points for affiliate marketers.
Lasso is a worthwhile tool to invest in if you’re serious about growing your income with affiliate marketing. If you take full advantage of its features – such as click tracking, and discovering new affiliate opportunities on your website – you can certainly use it to boost your affiliate marketing income.
However, if you’re just starting, Lasso can feel like a costly option, with the cheapest plan coming in at $39/month for just one website. Getting set up also felt a bit complicated, although Lasso’s powerful features make the initial learning curve worthwhile.
