In this post, I’ll share my top tips on how to pitch to journalists on Twitter. Using Twitter for media outreach is an effective way to get powerful backlinks to your website, boost your rankings,…
In this post, I share my top 10 tips on how to do good HARO link building (Note: HARO has recently rebranded to Connectively). I worked professionally as a freelance journalist for almost 3 years,…
What is astroturfing? Astroturfing is not new. Its history stretches back to the days of newspapers and physical pamphlets. But astroturfing has become a major important concern in today’s ‘post-truth’ information environment. The Guardian defines…
This post is based on a panel talk I gave for TEDx MidAtlantic, entitled ‘The Threat of Tribalism’, on October 13, 2020. Video version below, also featuring Jennifer Kavanagh of RAND Corporation. Why did the…
In this post, I’ll discuss the all-too-common problem of internet trolling and explain some troll tactics. I’ll also look at the important links between online trolling, disinformation and cyber warfare campaigns. What is internet trolling?…