Social Proof and Online Manipulation

What is social proof? Every day, countless online sources compete for our attention. The concept of social proof can help us cut through the noise. In this post, I’ll explain how it works, and discuss how it can be gamed. To avoid information overload and possible burnout, it’s essential to zero in on the important … Read more

How Disinformation Hacks Your Brain

psychology of disinformation

Today I’m going to explain how disinformation hacks your brain. In our fast-moving online world, even the most aware of us can be taken in by disinformation. As humans, our minds work in certain ways that can leave us vulnerable to deception – and no-one is immune. Our perceptions are not as reliable as we might … Read more

Astroturfing on Social Media: A Quick Introduction

astroturfing

What is astroturfing? Astroturfing is not new. Its history stretches back to the days of newspapers and pamphlets. But astroturfing has become a major important concern in today’s ‘post-truth’ information environment. The Guardian defines astroturfing as “the attempt to create an impression of widespread grassroots support for a policy, individual, or product, where little such … Read more