US president Donald Trump shocked the world this week with his latest piece of medical disinformation.
Trump claimed that injecting disinfectant into the body could be an ‘interesting’ way to cure COVID-19.
He later tried to back-pedal, claiming he was being sarcastic. But that wasn’t how most of the world took it.
Dangers of medical disinformation
The mainstream media and the public widely lambasted this dangerous medical disinformation.
Amid the furore over Trump’s remarks, a major disinfectant firm issued a statement urging the public not to inject or drink any of their products.
However, members of pro-Trump Facebook groups dedicated to conspiracy theories displayed quite the opposite reaction.
These include 5G causing the virus, the virus being a US bioweapon, and Bill Gates as having orchestrated the ‘virus hoax’ in his ambition to enforce a worldwide vaccine programme.
Many of the groups also centred around the Qanon conspiracy theory.
Pro-Trump Facebook reactions
You might expect the suggestion of injecting bleach to be a step too far even for these largely pro-Trump groups. Not so.
In my initial observation of the groups, I noticed three distinct ways in which the members attempted to account for Trump’s bizarre medical disinformation.
First, that Trump was just ‘playing the media’. People must be stupid if they believe he meant what he said.
Commenters also attributed all the negative media coverage to ‘yet another’ MSM (mainstream media), liberal, or Democrat attempt to smear Trump.
Secondly, some commenters claimed that the media had quoted Trump ‘out of context’. According to them, he was speaking ‘more generally’ about possible ways to treat COVID-19.
Others highlighted a fact check article from far-right news outlet Breitbart. But no-one acknowledged the videos of Trump making these claims for everyone to see and hear.
The third claim relates more closely to other COVID-19 medical disinformation, ‘miracle cures’. This commenter claimed that Trump must have been referring to those UV light therapy and ozone therapy, which already exist.
Things got more interesting when the commenter drew links between the medical disinformation about bleach and the popular narrative of ‘Vitamin C as miracle cure’.
They claimed that taking Vitamin C causes hydrogen peroxide to build up in the body. It followed that hydrogen peroxide has a disinfectant effect, so Trump’s comments have a basis in medical fact.
Rationalising medical disinformation
These three counter-narratives about Trump’s medical disinformation all attempt to rationalise an influential figure making a dangerous and irresponsible remark.
Tribal attitudes drive many of these rationalisations. For example, the claims that the media purposefully misinterpreted Trump’s comments in a ‘libs’ or ‘Dems’ smear attack. Once again, this reinforces the existing divide between populist pro-Trump narratives and the mainstream.
The question remains: How many of these Facebook group members are genuine American citizens? Facebook itself is the only entity that could properly attribute the accounts. And it doesn’t seem to be giving much away.
I suspect group members are a mix of genuine Trump supporters and astroturfers working to stir up tribal hatred of the ‘other side’.
Tribal attitudes can be dangerous, particularly in relation to public health. People in the pro-Trump tribe are more likely to challenge messages from the perceived ‘outgroup’ (‘experts’ and the ‘MSM’) such as critical public health advice from the WHO.
A similar dynamic has fuelled recent anti-lockdown protests across the US, which may already have spread the virus further and compromised the entire country. Astroturfing was certainly a factor there; there’s no reason why it couldn’t be influencing these groups too.