Social Proof and Online Manipulation

What is social proof? Every day, countless online sources compete for our attention. The concept of social proof can help us cut through the noise. In this post, I’ll explain how it works, and discuss how it can be gamed. To avoid information overload and possible burnout, it’s essential to zero in on the important … Read more

How Disinformation Hacks Your Brain

psychology of disinformation

Today I’m going to explain how disinformation hacks your brain. In our fast-moving online world, even the most aware of us can be taken in by disinformation. As humans, our minds work in certain ways that can leave us vulnerable to deception – and no-one is immune. Our perceptions are not as reliable as we might … Read more

Behind the hashtag: Who’s tweeting about #SurrenderAct ?

In the world of all things Brexit, ‘Surrender Act’ was just another catchphrase. Coined by Boris Johnson, it was his way of describing legislation passed by UK parliament in September 2019 to prevent a no-deal Brexit. The legislation compelled Johnson to seek an extension to the process, if he hadn’t reached a deal with the … Read more

Tracking A Brexit Influence Campaign: #BritainIndependence

The atmosphere in Britain is becoming increasingly heated as October 31st inches ever closer. This is the date when the country will leave the European Union — if all goes to plan for Boris Johnson and the Conservative Party. Right now the political stakes are higher than ever. Parliament has tried to protect the country from the … Read more