Why Reputation Management Firms Should Understand Disinformation

Reputation Management

In this post, I’m going to discuss how disinformation can be harmful to brands, and why it should be a critical focus for reputation management firms. We hear a lot about disinformation in politics, but what happens when similar techniques are used to target brands?  Coordinated disinformation campaigns can devastate a brand’s reputation. In 2019, 78% … Read more