Why Reputation Management Firms Should Understand Disinformation

Why Reputation Management Firms Should Understand Disinformation

In this post, I’m going to discuss how disinformation can be harmful to brands, and why it should be a critical focus for reputation management firms. We hear a lot about disinformation in politics, but what happens when similar techniques are used to target brands?  Coordinated disinformation campaigns can devastate a brand’s reputation. In 2019, 78%…