Social Proof and Online Manipulation

What is social proof? Every day, countless online sources compete for our attention. The concept of social proof can help us cut through the noise. In this post, I’ll explain how it works, and discuss how it can be gamed. To avoid information overload and possible burnout, it’s essential to zero in on the important … Read more

Why Reputation Management Firms Should Understand Disinformation

Reputation Management

In this post, I’m going to discuss how disinformation can be harmful to brands, and why it should be a critical focus for reputation management firms. We hear a lot about disinformation in politics, but what happens when similar techniques are used to target brands?  Coordinated disinformation campaigns can devastate a brand’s reputation. In 2019, 78% … Read more

How Disinformation Hacks Your Brain

psychology of disinformation

Today I’m going to explain how disinformation hacks your brain. In our fast-moving online world, even the most aware of us can be taken in by disinformation. As humans, our minds work in certain ways that can leave us vulnerable to deception – and no-one is immune. Our perceptions are not as reliable as we might … Read more

Behind the hashtag: Who’s tweeting about #SurrenderAct ?

In the world of all things Brexit, ‘Surrender Act’ was just another catchphrase. Coined by Boris Johnson, it was his way of describing legislation passed by UK parliament in September 2019 to prevent a no-deal Brexit. The legislation compelled Johnson to seek an extension to the process, if he hadn’t reached a deal with the … Read more

Astroturfing: A Quick Example from Facebook

astroturfing

What is Astroturfing? Astroturfing is not new. Its history stretches back to the days of newspapers and pamphlets. But astroturfing has become a major important concern in today’s ‘post-truth’ information environment. The Guardian defines astroturfing as “the attempt to create an impression of widespread grassroots support for a policy, individual, or product, where little such … Read more