Astroturfing on Social Media: A Quick Introduction

Astroturfing on Social Media: A Quick Introduction

What is astroturfing? Astroturfing is not new. Its history stretches back to the days of newspapers and physical pamphlets. But astroturfing has become a major important concern in today’s ‘post-truth’ information environment. The Guardian defines astroturfing as “the attempt to create an impression of widespread grassroots support for a policy, individual, or product, where little…

Tracking A Brexit Influence Campaign: #BritainIndependence

Tracking A Brexit Influence Campaign: #BritainIndependence

The atmosphere in Britain is becoming increasingly heated as October 31st inches ever closer. This is the date when the country will leave the European Union — if all goes to plan for Boris Johnson and the Conservative Party. Right now the political stakes are higher than ever. Parliament has tried to protect the country from the…

How Personal Branding Paved The Way For The Post-Truth Era

How Personal Branding Paved The Way For The Post-Truth Era

Over a decade ago, an idea was born that seemed innocent at the time, even ground-breaking. It was the idea of personal branding; marketing one’s own skills like a product. In this piece, I’m going to reflect on how the personal branding mindset has played a role in creating today’s polarised and tribal online environment….