Tribalism In The Time Of Coronavirus

As I write this, the world has descended into a major crisis, with effects more far-reaching than anything I’ve experienced in my lifetime. A powerful virus has swept onto the scene and is now ripping its way through the world. Barely any country has been spared. Here in the UK, the coronavirus crisis is getting … Read more

How Disinformation Hacks Your Brain

psychology of disinformation

Today I’m going to explain how disinformation hacks your brain. In our fast-moving online world, even the most aware of us can be taken in by disinformation. As humans, our minds work in certain ways that can leave us vulnerable to deception – and no-one is immune. Our perceptions are not as reliable as we might … Read more

Astroturfing on Social Media: A Quick Introduction

astroturfing

What is astroturfing? Astroturfing is not new. Its history stretches back to the days of newspapers and pamphlets. But astroturfing has become a major important concern in today’s ‘post-truth’ information environment. The Guardian defines astroturfing as “the attempt to create an impression of widespread grassroots support for a policy, individual, or product, where little such … Read more

Tracking A Brexit Influence Campaign: #BritainIndependence

The atmosphere in Britain is becoming increasingly heated as October 31st inches ever closer. This is the date when the country will leave the European Union — if all goes to plan for Boris Johnson and the Conservative Party. Right now the political stakes are higher than ever. Parliament has tried to protect the country from the … Read more

How Personal Branding Paved The Way For The Post-Truth Era

Over a decade ago, an idea was born that seemed innocent at the time, even ground-breaking. It was the idea of personal branding; marketing one’s own skills like a product. In this piece, I’m going to reflect on how the personal branding mindset has played a role in creating today’s polarised and tribal online environment. … Read more