Social Proof and Online Manipulation

What is social proof? Every day, countless online sources compete for our attention. The concept of social proof can help us cut through the noise. In this post, I’ll explain how it works, and discuss how it can be gamed. To avoid information overload and possible burnout, it’s essential to zero in on the important … Read more

Why Reputation Management Firms Should Understand Disinformation

Reputation Management

In this post, I’m going to discuss how disinformation can be harmful to brands, and why it should be a critical focus for reputation management firms. We hear a lot about disinformation in politics, but what happens when similar techniques are used to target brands?  Coordinated disinformation campaigns can devastate a brand’s reputation. In 2019, 78% … Read more