As I write this, the world has descended into a major crisis, with effects more far-reaching than anything I’ve experienced in my lifetime. A powerful virus has swept onto the scene and is now ripping its way through the world. Barely any country has been spared. Here in the UK, the coronavirus crisis is getting…
What is social proof? Every day, countless online sources compete for our attention. The concept of social proof can help us cut through the noise. In this post, I’ll explain how it works, and discuss how it can be gamed. To avoid information overload and possible burnout, it’s essential to zero in on the important…
In this post, I’m going to discuss how disinformation can be harmful to brands, and why it should be a critical focus for reputation management firms. We hear a lot about disinformation in politics, but what happens when similar techniques are used to target brands? Coordinated disinformation campaigns can devastate a brand’s reputation. In 2019, 78%…
Today I’m going to explain how disinformation hacks your brain. In our fast-moving online world, even the most aware of us can be taken in by disinformation. As humans, our minds work in certain ways that can leave us vulnerable to deception – and no-one is immune. Our perceptions are not as reliable as we might…
On January 11, 2020, the incumbent Taiwanese president, Tsai Ing-Wen, surged back into power with a massive majority. Known for her liberal democratic stance, Tsai has long been a bulwark against increasing pressure from China for a closer relationship with Taiwan. China views Taiwan as part of its territory, under the ‘One China’ principle. It…