Ranking countries and cities on their various merits is a familiar concept to practitioners of place branding. Can this approach be used to rank the effectiveness of global CVE efforts?
Many rankings have been created assessing everything from a nation’s dollar brand value to the level of good deeds it contributes to the world as a whole.
You may have seen the latest editions of ‘World’s Happiest Countries’ (with Sweden, Denmark or Bhutan usually leading), or perhaps ‘World’s Most Violent Cities’ (a death knell for the winner’s tourism industry). These rankings are usually based on hard data (e.g. census data, statistics on violent crime, value of exports, etc), combined with results from various surveys that assess people’s perceptions of the country in question.
The recently released Global Terrorism Index (2016 edition) combines approaches from country branding and terrorism studies to create an index that measures levels of terrorism activity affecting 162 countries (although some of these do not show any activity whatsoever). The index attempts to systematically rank the countries based on levels of terrorism activity.
Unsurprisingly (but perhaps contrary to widespread belief…), the ranking is topped by Iraq, closely followed by Afghanistan (2nd), Nigeria (3rd), Pakistan (4th) and Syria (5th). Together, these five countries accounted for 72% of all terrorism-related deaths in 2015. In contrast, the highest-ranked Western country on the index is France, ranking at number 29.
The GTI is a useful exercise, producing valuable insights into the economic and social impact of terrorism, while also examining the drivers that increase its likelihood in the first place. Terrorism has become the biggest global fear of our time, but the GTI helps put Western fears into perspective. As always, it is not the West that suffers most from terrorism.
Despite ISIS having fallen out of the spotlight in recent months, the issue of global terrorism shows no sign of abating. In fact, it has mutated and arisen in a different (although not new) guise; that of the far-right. In light of this ongoing and constantly changing threat, it is clearly of significant benefit for countries to compare notes on ways to counter violent extremism (CVE), while also taking stock of their own efforts. In light of this, a new research idea comes to mind; one that analyses the effectiveness of CVE efforts around the world. The end result would be a ranking of nations according to their effectiveness in this regard.
Many experts agree that a holistic approach to CVE is needed to help determine its effectiveness. One suggested solution is a comparative scale of CVE effectiveness. In the wake of 9/11, counterterrorism (CT) policy and practice has been largely focused on military and law enforcement measures, which target the perpetrators of attacks. This approach is right and necessary but also overly narrow; failing to fully address the conditions that drive groups and individuals into violent extremism in the first place.
More recently, a combination of better research and concerted efforts by a number of high-level government officials has highlighted the need for prevention measures that deal with the threat in a more sustainable and strategic way. Doing that requires measuring whether or not progress is being made. At present, there is no common set of indicators to assess CVE progress. There is also a distinct lack of compiled data on the effectiveness of CVE efforts around the world.
The proposed CVE Effectiveness Index would address these gaps, drawing on lessons learned from the Global Terrorism Index, along with other relevant indices, including the Good Country Index, the Digital Country Index, the Global Peace Index, and the Freedom House indices.
The new index would potentially track CVE progress (or lack of) across all relevant countries, based on indicators developed and data generated by civil society, combined with a layer of big data and sentiment analysis. A ‘whole of society’ approach should be adopted throughout the project, with strong focus on the role of civil society and community actors in driving national CVE efforts.
To construct a useful index a range of quantitative and qualitative data would be needed. Possible sources could include census data, the World Values Survey, safety/security perceptions survey, government data on various indicators related to terrorist activity/recruitment/incarceration, along with conducting social media sentiment analysis that targets online conversations within the country in question.
Once all the data sets have been fully analysed and the ranking compiled, the results should be displayed for easy access using a dedicated online platform, which would include a world map (using Tableau or similar tool) and drill-downs of data by country (and city/neighbourhood, if data allows).
Much work is still needed to decide on the most pertinent data, along with devising a suitable framework for measurement. One possible framework would approach the data on three levels. The top level would be ‘communications’, (including how effective the country is at monitoring online comms, conducting takedowns of extremist materials, shutting down user accounts, creating and spreading digital counter-narratives, and so on).
The next level down would be ‘community’. This level would analyse effectiveness of the country’s efforts to create outreach and dialogue mechanisms with communities, including grants and capacity-building measures toward CVE objectives. In addition, are there any CVE training programmes in place for individuals and groups working in law, social work, education and healthcare? If so, the effectiveness of these would be analysed, according to measures yet to be determined.
And lastly, the ‘individual’ level. This would include assessing whether the country has any intervention programmes designed to identify, dissuade, counsel, and mentor individuals at risk of committing to extremist violence. If so, how effective are they?
As well as data from sources such as the census, World Values Survey, perceptions surveys, etc, the proposed study should also include a layer of data gleaned from listening to social media conversations in the country being studied.
To achieve this, tools such as Crimson Hexagon could be used to gather data and analyse sentiment from across social media channels. In 2011, Crimson Hexagon conducted a research project to determine European and Arab sentiment regarding the Syrian war. Data gathering for the project involved training an algorithm to look for patterns in posts and mentions of keywords relating to the war and to Syrian refugees.
Doing this for the proposed CVE index would enable researchers to determine overall public sentiment as well as highlight any significant shifts in sentiment around keywords related to terrorism and violent extremism.
To make this index a reality the next step would be to select a range of data sources to measure. How accessible and reliable are they likely to be? Will every country be able to offer the same data sources? Then, it would be necessary to narrow down the framework and decide on the final version, decide which resources would be needed, create a timetable for delivery, look for partners, and seek sources of funding.